Privacy Policy
Last updated: 18 August 2026
This Privacy Policy explains how The Plush Pillow UK collects, uses, stores and shares personal information when you visit our website, place an order, contact us, sign up for marketing or otherwise interact with our online store.
Who We Are
The Plush Pillow UK is an online retailer of plush toys, soft pillows and related products.
For the purposes of UK data protection law, the data controller responsible for your personal information is:
The Plush Pillow UK
Email: contactus@theplushpillow.co.uk
Telephone: +44 7778 757 211
Personal Information We Collect
The personal information we collect depends on how you interact with us.
Information you provide to us
This may include:
- your name
- billing and delivery address
- email address
- telephone number
- order and purchase information
- payment and transaction information
- information you provide when contacting customer support
- information you provide when signing up for marketing
- any other information you choose to provide to us
Payment card details are generally processed securely by our payment providers rather than being stored directly by The Plush Pillow UK.
Information collected automatically
When you visit our website, certain information may be collected automatically through cookies and similar technologies. This may include:
- IP address
- browser and device information
- pages viewed and interactions with our website
- referring website or source
- shopping basket and checkout activity
- cookie and privacy preferences
For more information about cookies and how to manage your choices, please read our Cookie Policy.
How We Use Your Personal Information
We use personal information only where we have a lawful reason to do so.
| Purpose | Typical lawful basis |
|---|---|
| Processing, fulfilling and delivering your order | Performance of a contract |
| Processing payments, refunds and transaction information | Performance of a contract and legal obligations where applicable |
| Communicating with you about an order or enquiry | Performance of a contract and our legitimate interests in providing customer service |
| Preventing fraud, misuse and security threats | Our legitimate interests in protecting our customers and business, and legal obligations where applicable |
| Maintaining accounting, tax and business records | Legal obligation |
| Improving our website, products and customer experience | Our legitimate interests and, where required for cookies or similar technologies, your consent |
| Sending marketing communications | Your consent or another lawful basis permitted for direct marketing, such as the existing-customer soft opt-in where its requirements are met |
| Using optional analytics or advertising technologies | Your consent where required |
Orders and Payments
We use your personal information to process and fulfil purchases, confirm orders, arrange payment, provide delivery information, process returns or refunds and provide customer support.
Payments may be processed by third-party payment providers. These providers may process personal information according to their own privacy policies and legal obligations.
Cookies and Online Tracking
Our website uses cookies and similar technologies. Some are strictly necessary for our online store to work, including functions such as shopping baskets, checkout, security and remembering privacy choices.
Optional technologies may also be used for analytics, preferences and advertising where permitted and, where required, after you have made your cookie choices.
You can find further information and manage your choices through our Cookie Policy and the cookie or privacy controls available on our website.
Marketing Communications
If you sign up to receive marketing from us, we may use your contact details to send information about new products, offers and other updates from The Plush Pillow UK.
In some circumstances, UK electronic marketing rules also permit businesses to send marketing about similar products to existing customers where the relevant requirements have been met.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us.
Unsubscribing from marketing will not prevent us from sending service messages needed to manage an order, payment, delivery, return or customer service request.
Who We Share Personal Information With
We may share personal information only where necessary with organisations that help us operate our business and provide our services. These may include:
- Shopify, which provides the ecommerce platform used to operate our online store
- payment and checkout providers
- delivery, logistics and fulfilment providers
- IT, website hosting and security providers
- analytics and advertising providers where permitted
- email and marketing service providers
- professional advisers such as accountants or legal advisers where required
- government bodies, regulators, courts or law enforcement agencies where disclosure is required by law
We may also disclose information where necessary to protect our legal rights, prevent fraud or protect our customers and business.
Shopify
Our online store is hosted and operated using Shopify. Shopify processes information about customers and website visitors to provide ecommerce, checkout, security, analytics and other services used by our store.
Depending on the services and privacy choices involved, Shopify may process information in countries outside the UK.
International Transfers
Some of the organisations that provide services to us may process personal information outside the United Kingdom.
Where personal information is transferred internationally and UK data protection rules require additional protection, appropriate safeguards will be used. Depending on the circumstances, these may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses or another safeguard permitted by UK data protection law.
You may contact us if you would like further information about the safeguards used for relevant international transfers.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services and meeting legal, tax, accounting, fraud-prevention and dispute-resolution requirements.
The retention period may vary depending on:
- the type of information involved
- why we collected it
- whether we need it to fulfil an order or provide customer support
- legal and accounting requirements
- whether there is an ongoing complaint or dispute
- whether you have withdrawn consent or objected to a particular use
Where we no longer need personal information, we will delete, anonymise or securely dispose of it where appropriate.
We may retain limited information about marketing opt-outs so we can continue to respect your preference not to receive marketing.
How We Protect Personal Information
We take reasonable organisational and technical measures designed to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
No method of transmitting or storing information is completely secure, so we cannot guarantee absolute security.
Your UK Data Protection Rights
Depending on the circumstances and the lawful basis being used, UK data protection law may give you the right to:
- Access personal information we hold about you.
- Correct inaccurate or incomplete personal information.
- Request erasure of your personal information in certain circumstances.
- Restrict processing of your personal information in certain circumstances.
- Object to certain uses of your personal information.
- Data portability, where applicable.
- Withdraw consent at any time where processing is based on your consent.
These rights are not absolute and may depend on the circumstances and the lawful basis for processing.
To exercise a data protection right, contact us at contactus@theplushpillow.co.uk.
We may need to ask for information to confirm your identity before completing a request.
Your Right to Object
You have the right to object at any time to the use of your personal information for direct marketing.
If you object to direct marketing, we will stop using your personal information for that purpose. We may keep limited information on a suppression list so that we can continue to respect your choice.
You may also have the right to object where we process personal information based on our legitimate interests. Whether processing must stop will depend on the circumstances and applicable data protection law.
Children's Information
Some of the products sold by The Plush Pillow are intended as gifts or products for children. This does not mean that our online store is intended for children to provide personal information or place orders independently.
We do not knowingly seek to collect personal information directly from children who are not legally able to provide the relevant information or consent themselves.
If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the situation and take appropriate action.
Third-Party Websites
Our website may contain links to websites or services operated by other organisations. We are not responsible for the privacy practices or content of third-party websites.
We recommend reviewing the privacy information provided by any third party before giving them personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, suppliers, business practices or legal requirements.
When we update it, we will change the “Last updated” date shown at the top of this page.
Complaints
If you have a concern about how we have handled your personal information, please contact us first so we have an opportunity to investigate and respond.
You also have the right to make a complaint to the UK Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about making a complaint is available through the ICO's official website.
Contact Us
If you have questions about this Privacy Policy, want to exercise a data protection right or have a privacy concern, please contact:
The Plush Pillow UK
Email: contactus@theplushpillow.co.uk
Telephone: +44 7778 757 211
Office 16784, 182-184 High Street North, London, E6 2JA